Do you know how much it costs to produce your product images? If your answer is no, don’t worry, you are not alone. The majority of businesses that produce product images in-house do not know how much each product image is costing them. In this post, I describe 16...
If your business requires product images and you are deciding between in-house product photography and outsourcing ask yourself these 10 questions, the answers will help you make the right decision: How many product images do you need? Is your project one-off or...
If you are serious about adding 360 product photography to your product marketing mix, you will need to sell your boss on the idea. Like any other business initiative, the best way to do this is with a solid business case. Since the general perspective on 360 product...
Most businesses that sell through e-commerce channels have experience with product photography in one way or another. They either develop their own in-house system or they contract out to a local photographer. For businesses with thousands of products and an ongoing...
Clients are always surprised when I describe to them the components involved in successful product photography projects. From my experience, when businesses plan their product photography projects, they tend to oversimplify the process which often results in low...